At The Kauffman Group, we know Charleston real estate—and we’re passionate about helping our clients make the most of every opportunity. While it’s possible to buy or sell a home without a real estate agent, having a trusted professional on your side can save you time, stress, and money. Let’s break down why teaming up with a real estate expert makes such a big difference.
Thinking About Selling?
Some homeowners consider going the For Sale By Owner (FSBO) route, but there are major advantages to working with a professional real estate team like ours:
✅ Strategic Pricing with Real Market Data
We use up-to-date local market insights to price your home competitively—maximizing your profit while attracting serious buyers.
✅ Professional Marketing That Gets Results
Your listing will be featured on the MLS, promoted through top online platforms and social media, and showcased with professional photography to make it stand out.
✅ Skilled Negotiation
From handling offers and counteroffers to managing contingencies, we’ll help you get the best possible deal.
✅ Legal Guidance & Protection
Selling a home involves contracts, disclosures, and strict timelines. We partner with Charleston’s top real estate attorneys to protect you from legal or financial issues.
✅ Stress-Free Scheduling & Showings
We coordinate showings, screen buyers, and manage all communication—so you can focus on your next chapter.
✅ Access to Trusted Professionals
Need a contractor, inspector, or mortgage expert? We’ve built strong relationships with the best in the business to help make your sale seamless.
✅ Clear, Calm Advice During Emotional Moments
Selling your home is personal. We’re here with steady, professional guidance to help you make smart, confident decisions.
Buying a Home? Here’s Why You Need an Agent
Working with a buyer’s agent gives you a major edge—especially in a competitive market like Charleston.
🔍 Access to Hidden Listings & Local Knowledge
We help you find the right home faster, with access to MLS listings and insights into neighborhoods, schools, and local trends.
🤝 Expert Negotiation on Your Side
We negotiate everything—from price to repairs and closing costs—to protect your interests and save you money.
📄 We Handle the Paperwork
Real estate contracts and disclosures can be overwhelming. We make sure everything is accurate and submitted on time.
📍 Guidance from Start to Finish
We walk you through every step—from your first showing to closing day—so you always know what’s next.
🛠️ A Built-In Professional Network
Need a lender, inspector, or contractor? We’ll connect you to trusted professionals to keep things moving smoothly.
🕐 Save Time & Reduce Stress
We manage scheduling, follow-ups, and problem-solving—so you can focus on finding your perfect home.
💸 Free Representation for Buyers
In most cases, the seller pays the commission—so you get all the benefits of a dedicated buyer’s agent at no cost to you.
Why the Right Agent Makes All the Difference — Meet Frances Johnson
Not all agents are created equal. When it comes to something as important as buying or selling your home, you deserve someone who’s not just experienced—but deeply committed to your success.
Frances Johnson, a leading agent with The Kauffman Group, brings nearly a decade of experience, strong negotiation skills, and a true passion for helping people through every step of their real estate journey. A longtime resident of the Lowcountry, she understands the Charleston and Columbia markets like few others—and she uses that knowledge to help her clients make informed, strategic decisions.
With a background in high-stakes negotiation and a reputation for excellence, Frances brings calm confidence and powerful advocacy to every transaction.
📞 Call Frances today at (843) 696-1487 to learn how she can help you move forward with confidence.
